Google Crawling & Indexing

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Google Follows Crawling and Indexing process

We are currently in the digital era, where it's all about online platforms. Traditional marketing has taken a back seat, and there is a complete shift towards the digital world. SEO is the most reliable marketing tool that has undergone a lot of changes in recent days. Thanks to Google Panda and Penguin, that has made the SEO process more challenging! Right from the Crawling till the final ranking, there are specific Google guidelines to be followed. Wondering how the search engine functions? What could be the role of Google crawling and Indexing in ranking your website? Let's discuss:

Google Crawling: There are millions and millions of web pages created on an hourly basis. Crawling is a process that ensures that these web pages become a part of the World Wide Web and are accessible to the users. There would have been complete chaos if one had to go through all the content on the Internet to get the desired information. The bots or the automated search crawlers lessens the burden of searching the relevant content by targeting the right set of keywords.

Major Factors That Affect Crawling:
If you are under the impression that all the web pages are crawled, let us remind you that they aren't. Not all web pages fulfill the crawling criteria, and as a result, they are exempted from getting indexed. Here are a few factors that affect crawling:
1.Domain Name: Your main keyword must be a part of the domain name to get a higher preference. Example: If your website talks about mental health, your domain could be -,,, and so on. Please ensure your domain name has the primary keyword.
2. Backlinks: When a website is linked to a relevant page or any other external website, it's considered as a backlink. Both internal and external backlinks play an important role in search engine algorithms. Higher the number of backlinks, better are your chances of recognition in the eyes of Search Engine. Your external links add to your trust score.
3. XML Sitemap: Use the XML sitemap as soon as you have created a website. It will automatically inform Google to check your site updates.
4. Duplicate or spinned Content: In an era where content is the king, dare you think about using plagiarized content. Your content must be unique, keyword-rich, and must revolve around the topic. Your website will be penalized if the content is found to be plagiarized. There is a possibility that you would be tempted to spin the content using exclusive tools only to realize that it doesn’t qualify as unique content. Hence, we request you to drop the idea of spinning and hire a few content writers to assist you. At Web Kreeda, we have creative writers who are language experts and have the knack of weaving thoughts into words with the end-result in mind.

Google Indexing:
Once the crawlers notice the web pages, the data must be made accessible to the users. And Indexing makes it possible. Whenever there is a query, the relevant page is made visible to the users based on the keywords mentioned in the search query. Indexing also helps to rank the pages in terms of accuracy and relevancy.

How Google crawls and indexes the Web? As per Quicksprout, Google has been successful in Indexing more than 40 billion websites.
There are certain pages that are ranked higher than the others. What makes Google choose certain pages and leave the rest? Here is an insight on Google Crawling Process:

Google Crwaling Process:
There are several programs and algorithms that help Google to crawl and index the web pages. And the most popular amongst them is Googlebot. Googlebot will go through all the links and will bring the data to the Google server. The data will be retrieved from the server when there is a keyword match. You do not have to take the burden of submitting every individual link to the Search Engines. The sitemaps inform Google to crawl the pages whenever there is an update. It ensures that new content is also indexed, and the visitors get access to updated websites. The new changes would replace the old ones, and you wouldn't face any issues with dead links. The Crawling of the page can occur daily, weekly, or monthly depending upon the Google Algorithm. You cannot bribe Google to crawl your website. The algorithms decide the number of pages to be crawled based on several factors.

Google Indexing Process:
There are millions and millions of information stored on the Google server. The user needs only the relevant ones. Let's say that you need information on the best website development company in India. The server will make sure that you are presented with the most relevant and reviewed web development company. When there is a search query, the Google program matches the relevant information and ranks the site on the basis of keywords, location, videos, images, publishing dates, content, and so on.
The Google Webmaster tool is another way to get your site crawled. When the robots.txt file is added to the web pages, it is an invitation to Google to crawl the page. If you do not want certain pages to be crawled, add norobots.txt, and the Search Engines will ignore your page.
It is always better to understand digital marketing fundamentals before you take a plunge into the complete process. Well, it's wise to seek the help of professionals like Web Kreeda as they possess the know-how and the expertise to get your website ranked over your competitors.
Visit Webkreeda for all your branding needs. Drop us an email at or call us: +91-6200131604 to know more about our digital services. Happy to assist you!